Choice Hacking by Jen Clinehens

How Nike built a $400M brand with this surprising partner (not MJ)

Abstract ideas need concrete proof.

Oct 17 • 

Jen Clinehens (MS/MBA)

September 2025

How Honda sold 100M vehicles with psychology...

Sometimes the biggest barrier to sales isn't features, benefits, or price - it's identity.

Sep 16 • 

Jen Clinehens (MS/MBA)

1

August 2025

How Zara used psychology to make $38B

When you do the opposite of what everyone else is doing, you'll get more attention.

Aug 26 • 

Jen Clinehens (MS/MBA)

March 2025

To sell something new, make it familiar. To sell something familiar, make it new.

When Disney decided to formally enter the cruise industry with the launch of Disney Magic, they faced a big challenge:

Mar 22 • 

Jen Clinehens (MS/MBA)

Marketing isn't emergency lever to pull when sales go down. It's an investment that compounds over time.

Most businesses treat marketing like an emergency lever to pull when sales go down.

Mar 13 • 

Jen Clinehens (MS/MBA)

The biggest danger in business isn’t being hated - it’s being ignored.

The biggest danger in business isn’t being hated - it’s being ignored.

Mar 11 • 

Jen Clinehens (MS/MBA)

How psychology built this $4B clothing brand

Sometimes opportunity shows up disguised as competition.

Mar 10 • 

Jen Clinehens (MS/MBA)

If you want to change something’s value, change its meaning.

Choice Hacking by Jen Clinehens is a reader-supported publication.

Mar 7 • 

Jen Clinehens (MS/MBA)

March 2024

How Duolingo Used Psychology to Make Learning Addictive

Hi there, Jen here.

Mar 20, 2024 • 

Jen Clinehens (MS/MBA)

October 2023

How Walmart used psychology to become the world’s largest retailer

Hi there - Jen here :)

Oct 29, 2023 • 

Jen Clinehens (MS/MBA)

Idleness Aversion: Why we hate to wait

(and how Disney, Netflix, YouTube & Uber have cracked the queue)

Oct 3, 2023 • 

Jen Clinehens (MS/MBA)

January 2023