Choice Hacking by Jen Clinehens

How to Get Clients: A Psychology-Based System for Consistent Growth

Recently I was chatting with one of my new Chief Business Copilot members (we’ll call her M), a talented and experienced consultant who was struggling…

Nov 17 • 

Jen Clinehens (MS/MBA)

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October 2025

Live: Are Labubus finally dying? Lululemon is on the ropes and is AI actually working? (Choice Hacking After Dark: October 24, 2025)

A recording from Jen Clinehens (MS/MBA)'s live video

Oct 25 • 

Jen Clinehens (MS/MBA)

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Podcast: How Walmart Used Psychology to Become the World's Biggest Company

And you can use their approaches to grow your business, no matter its size...

Oct 22 • 

Jen Clinehens (MS/MBA)

The psychology trap that killed a $17B retailer

And how you can avoid it in your business...

Oct 21 • 

Jen Clinehens (MS/MBA)

How Nike built a $400M brand with this surprising partner (not MJ)

Abstract ideas need concrete proof.

Oct 17 • 

Jen Clinehens (MS/MBA)

September 2025

How Honda sold 100M vehicles with psychology...

Sometimes the biggest barrier to sales isn't features, benefits, or price - it's identity.

Sep 16 • 

Jen Clinehens (MS/MBA)

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August 2025

How Zara used psychology to make $38B

When you do the opposite of what everyone else is doing, you'll get more attention.

Aug 26 • 

Jen Clinehens (MS/MBA)

March 2025

To sell something new, make it familiar. To sell something familiar, make it new.

When Disney decided to formally enter the cruise industry with the launch of Disney Magic, they faced a big challenge:

Mar 22 • 

Jen Clinehens (MS/MBA)

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Marketing isn't emergency lever to pull when sales go down. It's an investment that compounds over time.

Most businesses treat marketing like an emergency lever to pull when sales go down.

Mar 13 • 

Jen Clinehens (MS/MBA)

The biggest danger in business isn’t being hated - it’s being ignored.

The biggest danger in business isn’t being hated - it’s being ignored.

Mar 11 • 

Jen Clinehens (MS/MBA)

How psychology built this $4B clothing brand

Sometimes opportunity shows up disguised as competition.

Mar 10 • 

Jen Clinehens (MS/MBA)

If you want to change something’s value, change its meaning.

Choice Hacking by Jen Clinehens is a reader-supported publication.

Mar 7 • 

Jen Clinehens (MS/MBA)