Thinking Traps: Don't Let a Good Story Cause a Bad Decision
How to avoid the dark side of storytelling in business, marketing, and life
“Everything — faith, science, love — needs a story for people to find it plausible. No story, no sale.”
— Adam Gopnik, journalist
Nothing beats a good story — they’re seductive, enchanting, and persuasive. Countless articles have been written about the power of storytelling, especially in business. But what happens when that story fudg…