The Habit Loop: How Your Environment Encourages Bad Habits
Why behavioral science says context is more important than willpower
“When we look at living creatures from an outward point of view, one of the first things that strike us is that they are bundles of habits.”
— William James, psychologist
Every year, my friend Joe (not his real name) decides to quit smoking. How do I know? He makes a Facebook proclamation around New Years’, declaring he’s done with cigarettes. There are w…