The Habit Loop: How Your Environment Encourages Bad Habits
Why behavioral science says context is more important than willpower
Every year, my friend Joe (not his real name) decides to quit smoking. How do I know? He makes a Facebook proclamation around New Years’, declaring he’s done with cigarettes. There are weekly progress updates for a month or so while he white-knuckles his way through his first smoke-free days. But eventually, Joe back…