How Red Bull used psychology to build a $10B brand

Nov 03, 2022

∙ Paid

Hi all, Jen here :)

One of the most impactful people in marketing (and sports) has died: Dietrich Mateschitz.

You might not know his name, but you know his brand - Red Bull

And the story of how he grew Red Bull into a $10B brand is a masterclass in customer psychology.