How Red Bull used psychology to build a $10B brand
Hi all, Jen here :)
One of the most impactful people in marketing (and sports) has died: Dietrich Mateschitz.
You might not know his name, but you know his brand - Red Bull
And the story of how he grew Red Bull into a $10B brand is a masterclass in customer psychology.
In 1987, the Austrian entrepreneur was attempting to l…