How Psychology Saved Apple
In 1997, Apple was 90 days from bankruptcy.
But how Steve Jobs saved the company proved he was a master of customer psychology.
Jobs returned as the head of Apple in 1997, 12 years after getting kicked…
In 1997, Apple was 90 days from bankruptcy.
But how Steve Jobs saved the company proved he was a master of customer psychology.
Jobs returned as the head of Apple in 1997, 12 years after getting kicked…