How Duolingo Used Psychology to Make Learning Addictive
Hi there, Jen here.
Duolingo is one of the world’s most successful learning-based businesses. In 2022, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users.
Maybe its success isn’t surprising — there are lots of reasons to want to learn a new language:
Maybe you’re planning a trip abroad
…