[Early Access] The Pratfall Effect: How Mistakes Can Work in Your Favor
Have you ever made an embarrassing mistake in public? Do you think it affected how much other people liked you or how competent they thought you were?
The Pratfall Effect is a surprising twist on how peoples’ opinions of us can change after making an error (and it applies to brands and products too).
What is the Pratfall Effect?
The Pratfall Effect says t…